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MODULE 4

Data-Driven Management and Decision Operating System

Bring data into the everyday way of deciding with cadence, governance, decision memo, and cross-functional alignment.

Editorial cover of the Data-Driven Management and Decision Operating System module
Data-Driven Culture: Foundations and Principles - official lesson image on GinnyTech, created by AD
1
Advanced 22 min

Data-driven culture: fundamentals and principles

How to build a company culture where decisions are driven by data, not intuition.

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Data-driven decision-making - official lesson image on GinnyTech, created by AD
2
Advanced 22 min

Data-Driven Decision Making

Framework for making business decisions using data, not intuition.

Prerequisites: 1

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OKR and KPI: from metrics to objectives - official lesson image on GinnyTech, created by AD
3
Advanced 22 min

OKRs and KPIs: from metrics to goals

How to translate data into measurable objectives (OKRs) and key performance indicators (KPIs).

Prerequisites: 1

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JTBD framework applied to management - official lesson image on GinnyTech, created by AD
4
Advanced 18 min

JTBD framework applied to management

Jobs-to-be-Done: how to use the framework to align data and product decisions.

Prerequisites: 1

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Quantitative and qualitative research for decisions - official lesson image on GinnyTech, created by AD
5
Advanced 22 min

Quantitative and qualitative research for decisions

Integrating quantitative data and qualitative insights for better decisions.

Prerequisites: 1

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In-depth interviews for data insights - official lesson image on GinnyTech, created by AD
6
Advanced 18 min

In-depth interviews for data insights

How to conduct effective interviews to understand customer and stakeholder behavior.

Prerequisites: 1

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Deming Cycle (PDCA) and Continuous Improvement - official lesson image on GinnyTech, created by AD
7
Advanced 18 min

Deming Cycle (PDCA) and continuous improvement

The Plan-Do-Check-Act cycle applied to improving analytical processes.

Prerequisites: 1

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Cheat Sheet — Data-Driven Management - official lesson image on GinnyTech, created by AD
8
Advanced 10 min

Cheat Sheet — Data-Driven Management

Quick reference for data-driven management and decision-making frameworks.

Prerequisites: 1

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Project: Diagnosis of Corporate Data Culture - official lesson image on GinnyTech, created by AD
9
Advanced 28 min

Project: diagnosis of company data culture

Applying management frameworks to diagnose and improve an organization's data culture.

Prerequisites: 1

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Module connections

Same stage of the pathMetrics, KPI Trees, and Analytical Foundations6 lessons

Learn to read numbers as systems, with KPI trees, unit economics, correct baselines, and causal signal interpretation.

Same stage of the pathData Collection & Tracking Systems8 lessons

Move from isolated tags and tools to reliable, governed, and observable measurement systems.

Same stage of the pathCourse Overview and Study Method for Data Work8 lessons

Transform the course from catalog to cognitive system, with study method, technical memory, and professional output plan.

Next moduleProduct Analytics and Growth Diagnostics11 lessons

Read where the product creates value, friction, or loss with funnel, retention, activation, and monetization analytics.

Next moduleMarketing Analytics, Incrementality, and Unit Economics22 lessons

Take marketing from reporting to a serious quantitative discipline with incrementality, unit economics, and decision reviews.

Next moduleDashboard, Visualization, and Decision Interface8 lessons

Build dashboards that drive decisions, with visual hierarchy, semantic consistency, alerting, and operational context.